The mission of the REFORM Alliance is to dramatically reduce the number of people who are unjustly under the control of the criminal justice system – starting with probation and parole.

Puma and Roc Nation came to us to create the launch video for Meek Mill’s newest sneaker, #REFORM. All net proceeds go to the REFORM Alliance.

Videos ran online, on social channels and OOH.

#ArtDirector #Concept #Social #Video