#BetterWithSauce

When life gives you a Top-5 NFL draft pick who plays in the world's biggest media market and shares a name with Buffalo Wild Wing’s most famous attribute (sauce), you make a deal with him. Immediately.

Directed by: The Michaels

AWARDS: Silver Sports Clio. 2x Bronze Sports Clio

FEATURED IN:

TMZ, USA Today, Front Office Sports, ESPN, The Jets Owner, The Athletic, and this Jets fan

#Social #Concept #ArtDirector #Designer #Photographer

Team: Jordon Dodson, Graham Davis, Jerry Hoak, Jenni Renas

Sauce Sauce:

We started with a spot announcing the partnership between Sauce and the place with sauces:

Then we released a spot to announce his new sauce:

And generally showed Sauce loving sauce. Like on pizza:

And wings:

Then we made a pen that dispensed sauce instead of ink:

And had Sauce show up at a Buffalo Wild Wings to do the first ever autograph signing...with sauce.

The Sauce Wall: This whole project began with a photoshoot idea to show Sauce’s obsession with sauce. I art directed this scene of a room filled with sauce, fit only for someone named Sauce. If we get along, I might let you wear the sauce bottle chain :)